For leading condom manufacturer London International Group, the Chinese market offers, excuse the pun, "untapped" marketing potential for those rubber products offering that essential "something for the weekend" or, in this case possibly, "something for the Chinese New Year". Condoms sold in Asia tend to be narrower than those in the West, but are not marketed as such. An LIG spokesman said "it's prudent not to offend cultural sensitivities. You wouldn't want to dwell on the fact that perhaps the Asian man is a slightly smaller gentleman". The commercial logic of the deal is self evident. China has one fifth of the world's population and a government attempting to limit couples to just one child.
A longitudinal study was conducted among migrants in Beijing, Chongqing, and Shanghai in China between August and August Three-level model was implemented with the Statistical Analysis System software v. Internal migrants in China, also called floating population, are residing in a location that is different from their place of household registration, which represents unique urban-rural segregation in China [ 1 ]. Since , economic reform and rapid urbanization of China has resulted in significant rural-urban migration, which also has created abundant employment opportunities at the same time [ 2 , 3 ]. Most of the migrants were young and middle-aged adults, who were likely to be more sexually active than the general population [ 2 , 5 ]. After leaving their homes, the migrants encountered more social and economic pressures and tended to be become isolated and anxious [ 2 ].
Why are condoms so unpopular in this country of 1.3 billion?
Functions of condoms expand from mere contraception to prevention of STDs and improving the quality of sex life. The Chinese government loosened control over condom industry in, which gained rapid development afterwards. Annual production volume of condoms was merely about 1 billion in while the number exceeded 10 billion in China in
Zhang and her young contemporaries - though far from uniform in their views - are much more open in their attitudes to sex than their conservative parents and increasingly aware of the need for protection against sexually-transmitted diseases. Durex is by some distance the best-selling condom brand on Chinese online shopping platform Taobao, followed by Jissbon, Okamoto and local brands SixSex and MingLiu, according to data from Daxue Consulting. Humanwell declined to comment on its strategy for the Chinese and other markets. Condoms - and sex - are growing topics in popular culture, despite strict rules on nudity that mean China condom ads are tamer and more limited than in other Asian markets. Young people also chat about the subject online - though they often use code.